Assessing User’s Perception on Security Challenges of Selected E-Commerce Websites in Nigeria


  • Mansur Aliyu Sokoto State University, Sokoto and National Open University of Nigeria
  • Mahmood Umar Sokoto State University, Sokoto and National Open University of Nigeria
  • Najeeb Salisu Sokoto State University, Sokoto and National Open University of Nigeria


E-commerce, Online shopping websites, Challenges


Online shopping websites in Nigeria were assumed to be associated with security challenges such as intrusion, and abuse of users’ privacy. This study assessed users’ perception on the security challenges of selected e-commerce websites in Nigeria. The study was conducted in the Sokoto metropolis. The survey was based on ten (10) selected e-commerce websites, viz: Jumia, Konga, Olx, Jiji, Deal Dey, Taafoo, Adibba, Yudala, Kaymu, and Wakanow. A total of 200 Structured questionnaire was administered on the participants of the study based on their online shopping experience and their access to the Internet within the Sokoto metropolis. 296 responses were found usable for data analysis at the end of the survey. A descriptive analysis in form of frequency was conducted to achieve the main objective of the study. It was found that Konga, Jiji, Jumia, and OLX are the most visited e-commerce websites in Nigeria. The study discovered that privacy and security challenges are of great concern to these e-commerce websites in Nigeria. They also provide high-quality and very cheap products, provides up-to-date adverts on their websites and very easy pick-up and home delivery services. Based on the findings of this study, the following recommendations were made. Stronger security measures should be taken by e-commerce websites to earn users' trust; the e-commerce sites should engage in user awareness programs to familiarize users with security measures.



Adeniran, A. O., Akinsehinwa, F. O., &Olorunfemi, S. O. (2022). Factors influencing the acceptance and patronage of E-commerce logistics operations in Nigeria. Bulletin of the National Research Centre, 46(1), 1-9.

Adeshina, A. A. & Ayo, C. K. (2010). An Empirical Investigation Of The Level Of Users Acceptance Of E-Banking In Nigeria. Journal Of Internet Banking And Commerce, 15(I): 1-13

Agbata, C.F. (2019). What is wrong with e-commerce in Nigeria? Available at [Accessed on 2nd June 2019].

Agboke, A. (2018). Challenges of e-commerce in Nigeria and solutions. Available at [Accessed on 2nd June 2019].

Ahmed, L &Ogbu, R. C. (2015). E-commerce Problems and Prospect In Nigeria. International Journal of Scientific Engineering And Applied Science 1(3): 230-236.

Akanbi, T. A. (2018). An investigative study of challenges facing Nigerian small and medium-scale enterprises in the adoption of e-commerce technology. International Journal of Advances in Agriculture Sciences.

Alabi, S. (2022). Authentication technology methods for e-commerce applications in Nigeria: a case for biometric digital security contactless palm vein authentication (Doctoral dissertation, University of Sussex).

Aliyu, M. (2014). Exploring the features influencing Islamic website use and positive impact: a Muslim user perspective. A Ph.D. Thesis Submitted to the International Islamic University Malaysia (IIUM), Kuala Lumpur. Available:

Aliyu, M., Abdallah, N. A., Lasisi, N. A., Diyar, D., &Zeki, A. M. (2010, December). Computer security and ethics awareness among IIUM students: An empirical study. In Proceeding of the 3rd International Conference on Information and Communication Technology for the Moslem World (ICT4M) 2010 (pp. A52-A56). IEEE.

Aliyu, M., Mahmud, M., & Tap, A. O. M. (2010, December). Preliminary investigation of Islamic websites design & content feature: A heuristic evaluation from a user perspective. In 2010 International Conference on User Science and Engineering (i-USEr) (pp. 262-267). IEEE.

Aliyu, M., Mahmud, M., & Tap, A. O. M. (2012). Exploring Islamic website features that influence user satisfaction: A conceptual model. Procedia-Social and Behavioral Sciences, 65, 656-661.

Alley, V. M. (2010). A comparison study of online shopping behaviors of Nigerian students in Sheffield and Nigeria. A study submitted in partial fulfillment of the requirements for the degree of Master of Science in Information Systems Management at The University of Sheffield, UK, 9-15.

Andrew B (2021) Electronic Commerce (E-commerce). Investopedia. Accessed from https:// www. inves toped terms/e/ ecommerce. asp

Ayokunmi, L. A., Seman, N. A. A., & Rashid, U. K. (2022). The Level of E-commerce Implementation and SMEs Performance in Ibadan city Nigeria. Research in Management of Technology and Business, 3(1), 1003-1011.

Basu, A., &Muylle, S. (2003). Authentication in e-commerce. Communications of the ACM, 46(12), 159-166.

Chen, W. S., &Hirschheim, R. (2004). A paradigmatic and methodological examination of information systems research from 1991 to 2001. Information Systems Journal, 14(3), 197-235.

Faloye, D. O. (2014). The adoption of e-commerce in small businesses: An empirical evidence from the retail sector in Nigeria. Journal of Business and Retail Management Research, 8(2).

Folorunso, R. O., &Momoh, M. (2015). Assessment of success factors of online shopping patronages in Nigeria: A study of Jumia and Konga shoppers in selected cities in Niger state, Nigeria. Sahel Analyst Journal of Management Sciences, 13 (2).

Kim, C., Oh, E., Shin, N., & Chae, M. (2009). An empirical investigation of factors affecting ubiquitous computing use and U-business value. Journal of Information Management, 29(6), 436-448.

Kofoworola, O. J., & Ojo, A. C. (2022). Influence of Performance Expectancy and Government Regulations on Electronic Commerce Adoption in Nigeria. International Academic Journal of Management and Marketing, 7(1), 1-11.

Lawal, A., & Ogbu, R. C. (2015). E-commerce, problems and prospect in Nigeria. International journal of scientific engineering and applied science, 1(3), 230-235.

Leedy, P. D., & Ormrod, J. E. (2005). Practical Research-Planning and Design. Upper Saddle River: Merrill Prentice Hall.

Ling, W. S. (2021). RESEARCH PROJECT REPORT (Doctoral dissertation, Curtin University of Technology).

Mugenda, O. M., &Mugenda, A. G. (2003). Research methods: Quantitative and. Qualitative. Approaches. Nairobi; African Centre for Technology Studies.

Murthy M. and Chehar, D. (2013). The Study of E-commerce Security Issues And Solutions. International Journal Of Advance Research In Computer And Communication Engineering Vol. 2.

O’Sullivan, E., Rassel, G. R., &Berner, M. (2008). Research Methods for Public Administrators, Fifth Edition. New York: Pearson Longman.

Pinsonneault, A., & Kraemer, K. L. (1993a). Survey research methodology in management information systems: an assessment. University Press.

Plant, R. T. (2000). eCommerce: formulation of strategy. Prentice-Hall Professional.

Rinchi, A. (2019). “Ten reasons why e-commerce does not work that well in Nigeria”. Available at [Accessed on 2nd June 2019].

Spacy, B. D., Oshiba, E. H., & Thomas, N. J. (2016). Fight the base, recover the base, win the war!. Air & Space Power Journal, 30(2), 4-15.

Talabi, A. (2021). Towards a Robust Consumer Protection Driven Regulatory Framework for E-commerce in Nigeria (Doctoral dissertation, University of Pretoria (South Africa)).

Turban, E.; Outland, J.; King, D. & Turban, D.C. (2018). Electronic commerce: A Managerial and Social Network Perspective. Published by Prentice Hall, U.S.A. Sixth Edition.